Client Laura Herrero Earl | Project Date Sep 2017
Scope Branding & Print Media
Black Book of Fashion is a platform that connects brands from local fashion designers in shopping destinations with consumers who shop for fashion online. Laura wanted to give the brand a tropical feel with fearless lifestyle photography. They needed the logo to convey a free, fearless, stylish, high-end lifestyle and wanted it to have a young look but not seem juvenile, almost like if it was an exclusive club.