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How to Register The Perfect Domain Name For Your Business

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How to Register The Perfect Domain Name For Your Business

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Whatever the type of online presence you decide to have (blog or website), you need to get a domain name that helps you achieve your goals. You need to take your time and choose a domain name wisely because a good domain name can be an extremely valuable asset for your business.

1. Choosing the perfect Domain name

Ideally, your domain name should be short, memorable, easy to spell & type and be descriptive of your website. It’s strongly recommended that you perform keyword research prior to registering a domain name as a keyword-rich domain name can help you rank better on Search Engines. For example if you want your site to rank well on Search Engines for “fremont dentist”, you should try to get a domain name that contains the words “fremont” and “dentist”.

Once you've decided upon a domain name, I recommend registering it at godaddy.com and hosting it at Hostgator.com as both these providers have their own strong areas. And remember, Yahoo's website support is REALLY bad.

I'm often asked how to go about picking an effective domain name. Here's my essential domain name checklist below:  

2. What’s the purpose of the domain name?

How are you planning to use this name? If the domain name will be your primary company website, try finding the closest version to your company name that you can.

A domain name that clearly indicates what you do (83oranges.com), or a problem that you solve, or a solution that you provide will give a visitor a fairly clear picture of what he'll/she’ll find on your website. Once you have a domain name in mind, head to Godaddy and confirm the domain's availability. In case you already have a primary domain you bought long back- a domain name that does not include any of your important service keywords, get an additional domain that has keywords in it and redirect it to your existing site.  

3. Shorter is better

If the domain name is going to be your primary domain where your primary email address will be housed, you want your domain name to be as short, catchy and memorable as possible. After a few times of spelling out your lengthy email address, you'll come to appreciate the beauty of a short domain name. Your domain name can contain up to 67 letters and numbers (although we would encourage you NOT to have one of this length) and can contain no special characters other than hyphens.  

4. Always buy the .COM version

Always prefer a .COM domain. When people hear a domain name, they "hear" .COM whether it's .NET or .BIZ or .ORG or whatever. Also, a .COM domain is much easier to access. Simply type the domain name in your address bar and press control & Enter buttons. No need to type the entire thing!

So, it pays to find a domain name that is part of the .COM family. If you just can't get the name you want, try a hyphenated version of the .COM name. Many S.E.O. specialists state that Search Engines like hyphenated names and many online business owners use hyphenated keywords in their domain names to be more attractive to the Search Engines. Some domain name holders may be willing to sell you the domain name that you want.  

5. Consider owning other versions

If you are registering the .COM version of a domain for your business, you may also want to secure variations of the name, alternate spellings, common misspellings as well as the .NET and .ORG versions of your domain and re-point them to your main site to keep them out of the hands of your competitors.

There. Your domain name is the beginning of the establishment of your presence online; take some time and put some thought into the process and the domain name will serve you well in the years to come.

The next thing is getting a hosting plan that works best for you.  

Compatibility with software/platform

When getting a hosting service for your new domain, always remember to consult your web developer to find out whether or not the software or platform you/the developer plan to use for the site is supported by the hosting service. e.g. Until a while back Yahoo did not support PHP versions above 4, whereas PHP 5 is necessary for certain shopping cart platforms to work.  

Have any questions or got something to add?

I'd love to hear from you. Post your comments below.