Today, it's relatively easy to start a #blog using open source cms programs like WordPress or Joomla however, making it look different than others, is not an easy task. You really need to put in a lot of effort to make your blog attract readers and build a wide fan base.
Here are a few tips to help you understand the basics of How to Design a Successful Blog
1. Make it Look Awesome
When it comes to getting your blog up really fast, there is no such thing as a completely original template. Most themes are built by making changes to existing themes so you do not have to start from scratch.
If you're going to hire a professional, then work with him to find a template that comes closest to your vision of the site. Then discuss with him clearly about the kind of customizations that can be done, before starting the project.
Don't just think about your website banner; the feature to change that is built into almost all existing themes. There are several other (usually overlooked) changes to consider e.g. link colors, menu & footer colors, any other special features you wish to have on individual web pages or posts.
Ask your designer about all this before hiring him; because if you don't, it can lead to problems later on when he cannot make the changes you envisioned & require.
2. Clearly state the purpose of your blogMake sure your blog header has a title and subtitle - or may be an image banner that makes it clear what your site is about to make it easy for first-timers. Is it a blog? Is it a business? Do you offer any services? Are you selling products? Go ahead and tell your visitors about it instantly. Don't keep them guessing.
3. Navigation menu
If your theme doesn't already have one, make sure you can add a navigation menu as far up on the page as possible and make it consistent across all your site pages. Here you can provide links to all your pages other e.g. About me, FAQ, contact etc.
You want to make this look clean and user-friendly because research shows it's usually the area of the site that gets most clicks. I know mine does. You can use SumoMe's Heatmaps app to find out what area of your webpage attracts maximum clicks.
4. Make commenting easy
Blogging is all about conversation. Make it very easy for your readers to add their comment or share their views on the article you have published. I use Disqus commenting system myself but there are several options out there like - Jetpack Comments, Livefyre and of course the default Wordpress commenting.
I think this article will help you decide on a system that works for you.