When starting to build a business presence on social media, you need to first ask yourself the following questions:
1. Do you know who the target audience (age, sex, likes, dislikes, job etc.) is for your particular business?
2. Do you have a marketing plan chalked out?
3. Do you have a logo and a website?
4. Do you have materials ready to be used in social media as well as on your website's blog (because without a blog and fresh content, what links are you going to post on social media?)
If your answer to all 4 of the above questions is 'Yes', then the next 2 very important questions to consider are: