5 Ideas To Make Your Website Less Girly, More Professional & Why
Every day I come across tons of websites (you would too especially if you're on Bloglovin') by women entrepreneurs and so many of them have one thing in common - the girly cuteness in their design. I personally pretty much hate the girly look. I like design that instantly connects with people across gender. And if you do a quick survey, you'll find that a significant percentage of women don't particularly like the cutesy look either, especially when it comes to websites that offer professional services, unless of course, your products are meant for teenage girls! I recently made a list of 5 women designers (found on Pinterest) that have super girly sites. Then I asked a small group of people (men + women) to look at the sites and tell me what they thought. Moreover, to tell me whether or not they would approach those designers for their work. They said they thought the sites looked cute but made them think that the owners were not really serious about their profession, like it was a part-time gig. If you're in an industry where you are catering to female as well as male clients, you MUST design your website in a way that it will appeal to both instead of completely focusing on what colors or art work you like. For a lead generating website, your identity online must reflect confidence & professionalism - no matter how girly/sweet/cute you are in your personal life, Your clients may not really care to know that side of your personality. What they need to know if how well you can deliver the services you're offering to them. Here's a list of my 6 ideas to help avoid ending up with yet another 'cute' website.