No matter how much internet has changed how businesses work, print media will always have its own place when it comes to marketing. Designing for print is a completely different ball game than designing for the web and if certain aspects are not taken care of, even a #printdesign that looks stunning on the computer can go seriously wrong on paper.
Here are 4 tips to help you get an effective brochure designed and avoid a print disaster:
1. Using The Right Fonts
When designing for print, both font types and font sizes need to be chosen carefully. Some fonts like 'CG Omega' have good readability in print while some do not. It's advisable to always judge the right fonts by taking test prints and not depend completely on how they look on-screen.
2. Using High Quality Graphics is a Must
While for web, 72 DPI resolution graphics/images work just fine; they look pixelated/unsharp when used for print. For print all graphics used must be at least 300 DPI. It's a good idea to use vector art instead of photos for background etc. wherever possible as they can scale up to any size without any quality loss.
3. CMYK Colors
If you're getting a brochure designed from a professional, make sure the preview files he/she presents to you prior to printing are in CMYK color. Also colors on the screen look a lot different than how they look in print. Therefore, whatever colors you are using in your brochure design, make sure you test print them before approving the design. In case you're only getting print material designed from a professional and then plan to get it printed yourself, ask your designer to provide the designs either in .AI (Adobe Illustrator) format or .CDR (Corel Draw format). Don't forget to have the designer include all the used fonts in the design file, otherwise certain fonts might now show up when you take the file to your printer to get it processed.
4. Print Quantity & Process
When getting a brochure designed, ask questions and collect information on the available options. For example, if you're using color shades and gradients (instead of or in addition to solid colors) in your designs, Screen printing is not an option. Offset gives the highest quality print but to make it cost-effective you usually need to order for a large quantity. Choose a brochure or other print design based on these considerations, as they can significantly affect your budget and quality of print once the design is finalized and its too late.
Do you have any print design tips to share?