7 Step Plan to Get Tons of Sales & Enquiries From Your Instagram
It wasn’t long ago when I opened an Instagram account for 83 Oranges. For the next few months, my followers and community interaction kept growing steadily but I always wondered if there was something more I could do to get significantly more exposure and leads from the creative community. I went through a lot of free & paid Instagram learning programs, hacks & tips (that basically advise that you post good quality photos & find your niche – Duhh!) and finally put together the following list of things that EVERYONE can do to get more reponse to your Instagram posts starting right now. So here it goes.
1. Use Portrait Orientation Images
Instagram is an app mostly used on mobile devices, not desktops. Earlier Instagram photos had to be posted in a perfect square size but later they started allowing landscape and portrait size images as well. Use portrait-oriented longer images to grab attention more quickly. Longer images make use of the entire space available and make more sense as our phone screens are also vertical and not perfect square size.
2. Document Your Life
Post photos that are related to your niche. When posting a photo, don’t add captions necessarily based on what the photo is about. For example, if you sell prints and post a photo of one of your new artworks, don’t limit the caption to the artwork description, price, where to buy etc. You can post the photo along with your daily design work updates, thoughts and more. The photo needs to be relevant to your business, not necessarily relevant to its caption. Take a look at this photo I posted to my Instagram for example.
With every photo you post, people are not always interested in reading your product information. They like posts that are relatable and connect better when the captions are personal.
3. Tons of Followers Does Not Mean Tons of Sales
A couple of months ago I recieved a few enquiries from influencers wanting to collaborate with me. The collaboration interest typically included me providing free prints to them in exchange for them posting a picture of the prints to their Instagram and mentioning/tagging me as the artist. The influencers that I agreed to collaborate with had tens of thousands of followers but, contrary to my expectation, the collaboration did not bring in any significant sales. What brought in huge sales were imrovements to my own Instagram profile using all the tips I’m mentioning in this post.
The reason for this coould be that people that are following a particular influencer could be doing it to get decor inspiration or for some other reason and not to shop. The influencer I chose posts pictures of her own home interiors and yes people go crazy over them but that did not translate into Art sales for me – Perhaps her audience is not into Art. Whatever the reason may be, what’s important is that you should not accept collaborations just because someone has a high number of followers. It’s important to first understand their audience, interests, interactions and so on before you start giving away stuff.
4. Best Times to Post
As per Expert Voice, following are the Best Times to Post on Instagram by Day of the Week.
Sunday: 5:00 p.m.
Monday: 7:00 p.m. & 10:00 p.m.
Tuesday: 3:00 a.m. & 10:00 p.m.
Wednesday: 5:00 p.m.
Thursday: 7:00 a.m. & 11:00 p.m.
Friday: 1:00 a.m. & 8:00 p.m.
Saturday: 12:00 a.m. & 2:00 a.m.
Now you must be wondering since I’m in India and my customers are mostly outside India, and in different time zones, how do I manage to follow this posting schedule to the T? The answer is – using the Buffer App.
5. Tag People
When you post a photo, go ahead and tag some people you think might be interested in seeing that particular update. For example, when I post a completed logo design project photo, I tag a few people connected with the “newbusinessowner” hashtag because there’s a good chance that people using that hashtag are starting a new business and will be looking to get their logo or website designed. Get it?
6. No Useless Hashtags in Your Bio
Don’t stuff your Instagram bio with useless hashtags. Ask yourself why you want to add a specific hashtag to your nbio and exactly how (if at all) it will help. Write a soulful bio describing exactly what you do and what your followers should expect from you.
7. Website Connection
Most of us have our Instagram bio link already pointing to our website. What I also recommend is having the reverse connection. Check out our sidebar. You will find a photo grid that displays latest photos from my Instagram. When clicked you are taken to the connected Instagram post. This really helps my website visitors connect with my Instgaram account.
Does This Make Sense?
If you have ay questions or tips of your own to shre, please add them using the comments form below. I look forward to hearing from you!