The WTC. Rebranded. And My Trip Down Memory Lane.
It was the morning of 9/11 in NY and evening in India where I live. Our neighbours called to tell us something terrible was happening somewhere in NY. My parents and I turned on the TV and were shocked to see that the WTC was hit and it was the very building my brother was working in at that very moment.
Helpless as we were, our eyes were glued to the tv all night hoping we might catch a glimpse of my brother escaping which would mean he’d survived. It was a night I will never ever forget. Luckily, he DID survive after frantically running down 30 floors and merely escaping the building before it came crumbling down. The news I’m writing about now just took me down the memory lane and couldn’t help but share that experience with you.
Anyway..That same World Trade center now has a new #logo and it’s part of a $3.57 million re-branding project that was done by a firm called Landor Associates.
the New York Times reports, each of the five bars stands for the five towers in what will be the entire 16-acre World Trade Center complex when it’s complete. The slant of the top half of the logo is at a precise 17.76-degree angle, a hat tip to 1 World Trade Center’s 1,776-foot height.
The Twin Towers’ their shadows are visible in the logo if you look closely enough. The two empty columns in the top half stand for the Tribute in Light, a heart-wrenching memorial to the fallen towers that got under way in 2002. Below them, the two white columns allude to the twin pools of the National September 11 Memorial.
The whole thing is also a ‘W’ which represents “World Trade Center” as well as the “Westfield World Trade Center,” a luxury shopping center that will open next year.
Although the re-branding job must’ve been impossible considering how understandably emotional people are about the WTC, the new logo is up for speculation.
So what do you think? Is it all you’d expect it to be having paid $3.57 million?
If you have your own ideas of what the logo should represent, do share them in comments below.