Smart Tips for Food Logo Design
With countless eat-out places in any city, what is it that makes a specific brand stand out? Of course, quality but what about first impression?
A restaurant logo reflects how seriously the restaurant takes it’s reputation and the quality of the service you can expect. Remember that a logo that stands out can be the deciding factor when someone is making his or her decision of where to eat.
Being a logo designer, I think food logo designs are the most fun ones to create! So here are a few pointers on what a food industry logo should look like.
Use a cursive/hand written font
Use a cursive/hand written font somewhere in the logo. Free style fonts promote a sense of comfort.
However, you also need to choose fonts based on the mood you want to set for your restaurant – for example, are you offering casual dining or fine dining?
If you’re offering gourmet food and you need the logo to look classy – go with dark blue, black, red shades and choose a design that’s SIMPLE. And by simple, I mean minimalistic.
If you need a more casual look – go with brighter colors like orange, pink, yellow, green shades and select a design that more expressive, colorful and eye-catching.
Illustrations work great for food logos. They have a kind of a casual/fun look to them, don’t you think?
You can use a single or a few illustrations for the logo itself and/or use illustration patterns for your branding materials.
You can use illustrations that reflect the personality of the food you’re offering. Most of the above logos are good examples of that. If you’re offering Chinese food, why not use a chopsticks illustration? You can even use your creativity to add an illustration that represents the culture of the kind of food you serve. Like for a Japanese Sushi bar, an origami illustration will go really well.
Similarly, illustrations like ribbons & badges go great with Bakery or comfort food logos.
Try Going Vintage/Retro
Vintage and retro design are totally in right now. Depending on what kind of food you’re offering, try out a couple of design options with these trendy styles along with rustic fonts.
Are you looking get your logo designed or revamped?
I’ll be happy to help you come up with one that makes a lasting impression on your customers!