83 Oranges Design Co. represents my work and it just got rebranded! It’s what I’ve been up to the last 2 weeks. With new partnerships & collaborations, I felt it was time to revamp my company (the company that I started back in 2009.) identity as well as the website. It’s been a truly amazing journey.

83 Oranges brand identity design

Concept

I wanted a logo that would be clean and artistic, because I want my brand to represent boldness, a free flow of ideas, creativity, attention to detail and elegance. The Orange icon logo that you see on the top left corner of this site was designed as an alternate minimal version of the original logo that will reflect the company name. At 83 Oranges, my team & I now deal with three things:
1. Custom Design + Development
2. Creating Digital Design Resources that we sell through Creative Market
3. Decor & Lifestyle products we design & sell through our licensed stores – Society6, Redbubble, Casetify & Curioos and several others.

My passion for design is what fuels my work and life.

It’s been difficult handling both – new projects and the re-branding of my own brand. It’s only when you work on your own website that you realize how hard it is to finalize the design. Every little element has to be just perfect.

Would love to hear what you think about this ‘brand’ new identity.