83 Oranges Design Co. represents my work and it just got rebranded! It’s what I’ve been up to the last 2 weeks. With new partnerships & collaborations, I felt it was time to revamp my company (the company that I started back in 2009.) identity as well as the website. It’s been a truly amazing journey.
I wanted a logo/icon that would be clean and artistic, because I want my brand to represent boldness, a free flow of ideas, creativity, attention to detail and elegance. The geometric icon that you see on the top left corner of this site is made up of four identical shapes – the horizontally aligned three shapes on the top represent the three main things we do –
1. Custom Design + Development
2. Creating Digital Design Resources that we sell through Creative Market
3. Decor & Lifestyle products we design & sell through our licensed stores – Society6, Redbubble, Casetify & Curioos and several others.
The fourth shape at the bottom holding up the entire structure stands for passion which is what fuels my work and life.
It’s been difficult handling both – new projects and the re-branding of my own brand. It’s only when you work on your own website that you realize how hard it is to finalize the design. Every little element has to be just perfect.
Would love to hear what you think about this ‘brand’ new identity.