Branding for naturalist

Sadhvi Singh

Sadhvi works as a naturalist with Taj Safaris, a part of Taj Resorts, recognised as one of Asia’s largest and finest hotel company.

She wanted a business card design that was creative and really reflected the spirit of the safari and the overall experience for her clients. So I put together this Business Card Design for Naturalist Sadhvi, a design that reminded me of the time I myself spent with her driving through the forests of Panna National Park during my Taj Safari trip last year.

The concept was to design the card to have a feel of the forest and the wild safari with a short note on what can be expected from a naturalist. The fonts used have a cultural earthy feel that goes with the location of the park, Madhyapradesh, India.