Amba Shepherd

    Amba’s music is organic/ raw/ honest /
    emotional/ reflects a contrast of feminine vs
    masculine / simple vs complex /sweet vocals
    vs tough beats.

    She loves over-compressed sound which is
    pushed to its brightness so it sounds quite harsh
    & because breath is really emphasized, it creates
    a real sense of intimacy.

    Amba wanted her brand identity to reflect these
    factors. She also needed her logo to be simple to
    read and remember as seen on billboards, print ads etc.

    music
    Brand identity for singer

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    Amba’s music is organic/ raw/ honest / emotional/ reflects a contrast of feminine vs masculine / simple vs complex /sweet vocals vs tough beats.