Amba’s music is organic/ raw/ honest /
emotional/ reflects a contrast of feminine vs
masculine / simple vs complex /sweet vocals
vs tough beats.
She loves over-compressed sound which is
pushed to its brightness so it sounds quite harsh
& because breath is really emphasized, it creates
a real sense of intimacy.
Amba wanted her brand identity to reflect these
factors. She also needed her logo to be simple to
read and remember as seen on billboards, print ads etc.