New Packaging Concept for Doritos

What started as a school project turned out to be a very serious #concept of a new package for Doritos. In the creative hands of the student and designer Petar Pavlov, everything was designed for a reason.


Doritos Packaging


New Packaging Concept for Doritos in different colors Brand-wise, this solution will differentiate Doritos from any other competition and build a strong ‘shelf effect’.


Doritos Packaging


The other good side about this concept are the triangular faces which beside the ergonomic value, create a perfect canvas for expressive illustrations. It focuses on visualizing the taste, visualizing the main ingredients or even recreating the reaction after eating some ULTRA HOT SPICY Doritos!


What do you think?

Do you like this new packagedesign for Doritos?