SEO DIY Basics
Last week we started off with our WordPress Do-it-yourself tips part 1 and now it’s time for SEO DIY!
SEO, as you know, it all about getting your website as much visibility as possible through search engine results. Of course you can get a professional to do it but what if you’re a start up/small business that doesn’t want to spend on it?
Well, here are things you can start with to optimize your website yourself!
1. Make sure your website design is optimized
Most people think SEO is something that they gotta worry about only after they’re website is ready or even online, which is not true.
When getting your #website developed, make sure your designer builds it keeping #SEO aspects in mind. Your website’s overall structure and individual elements play an important role in the optimization process.
If you’re using #CMS platforms like #WordPress etc. , make sure the theme you’re using is optimized.
2. Speed up!
Check your site’s load time using tools like, Pingdom and try n make it as fast as possible. A site’s load speed can really make or break a site’s search engine reputation today.
If your site’s on a PHP platform and your website host supports gzip or zlib compression, add the following code to your site’s header to make it much faster instantly.
<?php ini_set(’zlib.output_compression’, ‘On’); ini_set(’zlib.output_compression_level’, ‘1′); ?>
If you’re on a CMS platform, install a good caching plugin, like W3 Total cache for WordPress.
You can additionally offload your images, scripts etc. to a content delivery network (CDN) like Cloudflare. Offloading website assets to a CDN can dramatically improve the site’s load performance. for starters, Cloudflare even offers a free package!
2. Meta & Alt Tags
Add keyword rich and unique meta tag descriptions and titles for all your webpages. Additionally ensure all your site images have a proper individual Alt tag. Here’s a very helpful article explaining what meta tags are and how to use them correctly.
3. Become popular in your niche on social media
Social media is no longer just for entertainment, it’s a significant part of SEO. Sign up on popular social networks like Facebook, Twitter, LinkedIn, Pinterest & Google + and set up business pages. Regularly post links to fresh content published on your website to these accounts to expand your reach. Make sure your site pages have social sharing buttons that make it easy for your visitors to share what they like!
Also, you need to generally stay updated on what’s new on the social platforms. A while ago Google added this feature that lets you link your Google + profile to your website so that your photo & info appears next to your post in search results! This is a great feature because people tend to click on links that have an actual person associated with them. Here’s info on how to make this work.
5. Google webmaster
Use Google webmaster to verify your website and to submit your sitemap.
The program also provides several advising features that can really help you get your website to rank better.
These are some effective tips to get you started!
I would love to receive your comments/feedback or any questions you may have connected with doing SEO yourself. Please add them in the comment section below.