Facebook is the latest social networking site to allow the use of hashtag. A trendsetter in true sense, hashtag is a rage among users and has revolutionized user engagement levels. Hashtag started off with Twitter and several other networking and #social media sites such as Pinterest, Google+, Instagram, LinkedIn, Tumblr, and Vine have followed the trend. And even I have, here at 83 Oranges.
What is hashtag?
A hashtag is a word or a phrase prefixed with the symbol # with no spaces or punctuation used to categorize messages. It is seen as a very powerful marketingtool by businesses. The hashtag plays an instrumental role in categorizing and displaying all ideas under one thread to provide you a more targeted user experience, instead of just going through and trying to weed thousands of random tweets. Here are some very popular sites using hashtags.
Twitter started the hashtag movement and is undoubtedly champion of the hashtag cause. You will find hashtags everywhere in Twitter mainly in trending topics. Hashtags denote keywords or topics in Tweets and are made up of a single word or phrase starting with a “#” with no spaces or characters.
Google+ allows hashtag feature that helps people to identity and join conversation about a topic. Clicking on a hashtag will show related content. Hashtags you use in Google+ posts may appear at the top of post as related hashtags. Clicking on a hashtag will let you further explore related posts.
Facebook is the new kid on the block as far as hashtag is concerned. Facebook hashtags turn into clickable links in posts on timeline or Page. However, user can control who will view posts as Facebook has strict privacy settings in place.
When to use a hashtag?
You can introduce a hashtag if you want to start a new conversation or search for hashtags already used and ultimately join a conversation. Tweeting with the right hashtag on a particular topic/event allows you to instantly connect with not just your followers, but with everyone tuned to the event. # phenomena is not just limited to individuals. It is increasingly used by companies to reach out to target audience, build brand recognition, and increase customer loyalty. Whether you are promoting an upcoming event, launching a political campaign, or #advertising for a #TV show, hashtags offers virtually limitless possibilities to go viral.
Over to you
Are you aware of how Hashtags can help you? Have you ever used them? Where and why?