Choosing The Right Theme For Your Store
To cater to entrepreneurs wanting to sell products online, there’s a whole range of E-commerce themes available.
However, you need to think before just randomly buying a theme because it ‘looks’ great.
Choosing The Right Theme For Your Store is not something you can afford to overlook. There are several factors to consider before you commit to using one for your store – Factors that can encourage or discourage your customers from buying your products. I have outlined some of these below:
1. Product Photo is the Hero
What’s going to make your site visitor want to buy a product is – first and foremost – the picture of the product he/she is interested in. So you gotta choose a theme where the product size, shape and also placement makes it look great.
This should be a no-brainer but apparently it isn’t.
2. Make the main shop page look Awesome
You main shop page needs to pretty enough to encourage visitors to browse through your products even if many of them don’t end up buying. If they like the look of your store, they’ll keep coming back or even tell their friends about it.
Make sure this main page has all your product categories listed along with may be one big hero image AND smaller boxes that showcase your special offers, new arrivals etc. Don’t forget to install a search product feature on the site.
2. User Experience
Make your customers’ experience as smooth as possible. For example, if you’re selling only digital downloads, there’s no need for the customer to fill up a long form at checkout with all their billing and shipping details (This form shows up by default with many e-commerce plugins). You need to put in extra effort to make sure your customer is required to do only what’s absolutely necessary before buying a product.
3. Thumbnail Issue
When you look at the demo of any theme, all products look stunning however, yours may not look as good if your product images are in different sizes instead of a common/standard size. If your theme does not support re-sizable thumbnails, you’ll be shocked later to see your products look all stretched and messed up.
At this point, you’re left with at least $40 less in your pocket, you’re stuck with a theme that makes your products look bad and there’s nothing you can do to fix this because cropping all your existing product photos to a specific size is just out of question.
To avoid such a disaster, you need to select a theme that adjusts its product thumbnails using the photos you upload in whatever size/dimensions.
Select a theme that has a ‘Quick comments’ or ‘Ask a question’ section on every product page. Often a visitor might like a product but would have queries before actually buying it. It must be easy for him/her to post their question so you can answer and make their purchase simpler.
Many sites don’t have this because they use a standard ecommerce plugin like Woocommerce that offers ‘Reviews’ on product pages instead of a Questions/Comments section.
I love Woocommerce and I use it myself.
So to overcome this limitation, I coded in a custom comments section on my product pages as you can too with the help of a web developer.
5. Easy Checkout
The buying process must be as easy and as fast as possible with the least number of clicks leading to the final purchase. This, in most cases, includes offering a Guest checkout because many potential customers get discouraged realizing that they need to spend time creating an account in order to buy.
Set up a ‘Write a review’ feature on your product page. Research show that 70% people are more likely to buy a product if they see other peoples’ good reviews about it. You can then offer every customer a little something in exchange for writing a review!
7. Theme Consistency
Since yours is a shopping site, your customers will most probably have accounts on your site. So make sure you select a theme that has its own My account, Login, Forgot password and any other screens that your users will see. If these are plain WordPress, your site can start to look really shabby and in turn unreliable.
8. Payment Options
Display the payment options you offer prominently on your product page. Your customers, before buying a product, need to be aware of the different ways they can pay you.
Do you have any tips to add/questions about how to get started & sell your products online?
Do let me know by posting your comment below.